Strategic Management in the Media - Lucy Küng

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Strategic Brand Management - Buch The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers. Richard (Professor Emeritus of... Mehr

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The Oxford Handbook of Strategic Sales and Sales Management - Buch The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is... Mehr

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The New Strategic Brand Management - Buch Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. Jean-Noel Kapferer ISBN:... Mehr

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Strategic Retail Management and Brand Management - Buch The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of... Mehr

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Strategic Management of Technological Innovation ISE - Buch Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic... Mehr

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Strategic International Management - Buch A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the... Mehr

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Strategic Management - Buch This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of... Mehr

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Buch This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is... Mehr

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Strategic Management of Global Manufacturing Networks - Buch The preceding process of globalization and the continuously rising competitive pressure on manufacturing companies in more developed economies unveiled the limits of classical site-focused... Mehr

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Strategic Sourcing and Category Management - Buch Drive efficient sourcing within your organization through applying the highly successful concepts and methods used in IKEA. Magnus Carlsson ISBN: 9780749486211 - Egal, ob Sie Bücher kaufen oder... Mehr

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Understanding Strategic Management - Buch A complete yet concise introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis. Anthony E. Henry ISBN: 9780198910893 - Egal, ob Sie Bücher... Mehr

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Essentials of Strategic Management - Buch Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of... Mehr

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Strategic Management - Buch Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new... Mehr

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One of the Girls - Hörbuch Es sollte der perfekte Kurzurlaub werden: Lexi reist mit fünf Freundinnen auf eine griechische Insel, um ihren Junggesellinnenabschied zu feiern. Von der abgelegenen Villa mit Meerblick bis hin zu den malerischen Tavernen... Mehr